On the evening of December 31, 2023, the “Encounter Liuyang River: New Year's Eve Fireworks Wishing Night” grandly commenced at Liuyang Sky Theatre. Tens of thousands of visitors gathered along the Liuyang River to welcome the new year amidst dazzling fireworks. Our company supplied the core fireworks for this event, showcasing professional expertise and creative craftsmanship through the fusion of technology and culture.
As a company deeply rooted in the fireworks industry, we collaborated with the event's chief director team to develop a customized solution, integrating eco-friendly sulfur-free gunpowder with intelligent ignition technology. Centered on the “Auspicious Beasts Bestowing Blessings” theme from the Classic of Mountains and Seas, five grand chapters unfolded sequentially: “Xuanwu Offering Longevity,” “Phoenix Dancing in the Heavens,” and others. A “Golden Waterfall” cascaded downward, while “Firefly Fireworks” rose romantically into the sky, creating a three-dimensional visual spectacle alongside drone-projected landscapes of mountains and rivers. At midnight, our specially crafted wish fireworks carried collected New Year blessings into the night sky, instantly igniting the crowd's enthusiasm.
Broadcast live across multiple platforms including CCTV, the event garnered over 600 million total new media impressions, with related topics trending across platforms. This collaboration not only exemplified the successful integration of fireworks and cultural tourism but also showcased Liuyang's global reputation as the “World's Fireworks Capital” through innovative expression, breathing new vitality into traditional pyrotechnic art in the modern era.
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