Guangzhou is actively positioning itself for the Spring Festival holiday cultural and tourism market with a grand fireworks display.

Guangzhou is actively developing its cultural and tourism market for New Year's Day, the Spring Festival, and the winter vacation: the world-renowned Vienna Radio Symphony Orchestra will perform a New Year's concert at the Guangzhou Opera House on New Year's Eve; a Spring Festival fireworks display is planned for the first day of the Lunar New Year in 2026, focusing on cultivating new consumption scenarios combining fireworks displays and tourism; Nansha will host the second Guangdong-Hong Kong-Macao Greater Bay Area Lantern Festival, continuously building a competitive cultural and tourism brand for the Greater Bay Area.

Guangzhou will also make full use of the 240-hour visa-free transit policy, and will once again host the "International Tourism Celebrities' Happy Trip to Guangzhou" event during the 2026 Spring Festival, inviting renowned cultural and tourism figures and their families from major overseas source markets to experience Spring Festival customs in Guangzhou, further enhancing the city's image as a "Guangzhou for the New Year, Flower City for Flower Viewing."